The Next Big Thing in Outdoor Gear

Founder Story

Building Something New

I’m Jason, a father of four who spends a lot of time outdoors with my family. Over the years I’ve noticed the same small frustrations we all run into — moments that should feel simple but end up taking more effort than they should.I’ve always believed those experiences deserved better. So I started designing something new, a first of its kind outdoor product built from real family life, real needs, and months of testing and refinement.I’m not revealing it yet, but I’ll be sharing the behind the scenes story leading up to the full reveal in April and our first product launch in June 2026. This is where that path begins.